You can download the BBA Communications Toolkit here

Your role in making business work for everyone

We are asking all of Britain’s business leaders to call on the government to make this change to the Companies Act. This campaign is driven by leaders who recognise that the law has fallen behind business culture and who have proven that this approach to business – Better Business – works for everyone.

As business leaders step up to ask for government leadership, we can demonstrate the role of Better Business in creating a competitive advantage for the UK, driving innovation, accelerating progress to Net Zero in the year of COP 26, and supporting the government’s ambition to Build Back Better.

Proving the value of aligned interests

We’ve worked with a range of partners to collect evidence that businesses thrive while aligning the interests of shareholders, the planet and society. Case studies and data are in place to inform and inspire.

Building a coalition of leaders

The Better Business Act coalition begins by bringing together businesses who are already leading the way. The leaders of these businesses have the authority and credibility to bring the rest of industry along with us.

Convening the conversation

Throughout 2021 we will be hosting events which bring businesses, their stakeholders and government together to bring our case to life and to shift the public narrative on the role of business from ‘greed to good’.

Taking our ask to government

As the coalition grows and our voice becomes louder, we will engage a network of ‘Parliamentary Champions’ to drive legislation forward and convene experts to help government shape the legislation.