The Pitch for Better Business
Over 2,500 companies have chosen to be part of the coalition for a cleaner, greener, fairer future for all.
Recent research demonstrates UK public support of businesses having additional responsibilities to people and the planet alongside profit.
We know this small change in the law can make a big change in the world. That’s why we’re urging you to call on the UK Government to make this change and help create a fairer, greener future for everybody.
We’re opening the eyes of MPs, policy-makers and business leaders. So they can witness the importance of amending Section 172 of the Companies Act. All ahead of the next general election.
Find out about the Wake Up to Better Business campaign that took place in April 2023.
As the cost of living crisis unfolds, the UK’s businesses will experience it in different ways but all face urgent decisions about how to respond. The Better Business Act and B Lab UK have produced a short guide showcasing some amazing examples of businesses taking innovative approaches to support workers and communities.
The Power of Business explores how your company can support people and the planet in the cost of living crisis. Not all companies are able to help right now – for some, it’s simply a matter of survival. This guide is for those that can.
Coalition supporters
About us
The story
Change the UK law to ensure every company in the UK aligns their interests with those of wider society and the environment.
The act
Our objective is to see these four principles reflected in an amended Section 172 of the Companies Act.
Your role
Together, we will ask for the government’s leadership to help deliver this new contract between business and society.
“We need to set minimum expectations about how businesses will contribute to society and ensure it has a positive environmental and social impact… that's why I back this bill”
Paul Polman, Co-founder and Co-Chair, IMAGINE and former CEO of Unilever
“I believe that every business should not just be about profit but also about purpose and operate in a way that isn't detrimental but instead benefits society and the environment.”
Wai Foong Ng, Founder and CEO of Matchable
“Through the Better Business Act campaign, we are aiming to change UK law to make sure every single company in the UK, whether big or small, puts balancing people, profit and planet at the heart of their purpose and the responsibilities of their directors.”
Douglas Lamont, CEO of Tony’s Chocolonely and Co-Chair of the BBA
