The Pitch for Better Business

Over 2,500 companies have chosen to be part of the coalition for a cleaner, greener, fairer future for all.

Recent research demonstrates UK public support of businesses having additional responsibilities to people and the planet alongside profit.

View the report >

We know this small change in the law can make a big change in the world. That’s why we’re urging you to call on the UK Government to make this change and help create a fairer, greener future for everybody.

Send a letter >

We’re opening the eyes of MPs, policy-makers and business leaders. So they can witness the importance of amending Section 172 of the Companies Act. All ahead of the next general election.


Find out about the Wake Up to Better Business campaign that took place in April 2023.

Read about the campaign >

As the cost of living crisis unfolds, the UK’s businesses will experience it in different ways but all face urgent decisions about how to respond. The Better Business Act and B Lab UK have produced a short guide showcasing some amazing examples of businesses taking innovative approaches to support workers and communities.

The Power of Business explores how your company can support people and the planet in the cost of living crisis. Not all companies are able to help right now – for some, it’s simply a matter of survival. This guide is for those that can.

Download the guide >

Coalition supporters

About us

The story

Change the UK law to ensure every company in the UK aligns their interests with those of wider society and the environment.

The act

Our objective is to see these four principles reflected in an amended Section 172 of the Companies Act.

Your role

Together, we will ask for the government’s leadership to help deliver this new contract between business and society.

News and more

Dr. Mary Johnstone-Louis and Charmian Love in Harvard Business Review, May 2021

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