Wake Up to Better Business
No more dreaming the world away.
No more hitting snooze.
We’re opening the eyes of MPs, policy-makers and business leaders. So they can witness the importance of amending Section 172 of the Companies Act. All ahead of the next general election.
We’re not here to end profit.
We’re here to make profit without ending our world.
The numbers are in: almost all UK voters are behind a proposed change to the law that would see businesses put people and the planet alongside profit when making boardroom decisions.
This year we’re opening the eyes of MPs, policy-makers, business leaders and the public with a two-week campaign — Wake Up to Better Business.
We now have over 2,000 businesses backing the Better Business Act. These businesses are helping us call on the Government to amend Section 172 of the UK Companies Act, to ensure that the interests of people and planet are aligned with profits.
Recent research demonstrates UK public support of businesses having additional responsibilities to people and the planet alongside profit.
Get Involved
To help make the campaign a success, we’re encouraging all coalition members to take action. We’ve put together this toolkit as a guide to help shape all communications across the ‘Wake Up to Better Business’ campaign.
We know this small change in the law can make a big change in the world. That’s why we’re urging you to call on your MP to support this change and help create a fairer, greener future for everybody.
Coalition supporters
About us
The story
Change the UK law to ensure every company in the UK aligns their interests with those of wider society and the environment.
The act
Our objective is to see these four principles reflected in an amended Section 172 of the Companies Act.
Your role
Together, we will ask for the government’s leadership to help deliver this new contract between business and society.
"How wonderful would it be if businesses across the world were legally obligated to prioritise people and planet, instead of just profit. If this was the law I truly believe the world would be a better place"
Holly Branson, Chief Purpose and Vision Officer at Virgin
“We need to set minimum expectations about how businesses will contribute to society and ensure it has a positive environmental and social impact… that's why I back this bill”
Paul Polman, Co-founder and Co-Chair, IMAGINE and former CEO of Unilever
“I believe that every business should not just be about profit but also about purpose and operate in a way that isn't detrimental but instead benefits society and the environment.”
Wai Foong Ng, Founder and CEO of Matchable
“Through the Better Business Act campaign, we are aiming to change UK law to make sure every single company in the UK, whether big or small, puts balancing people, profit and planet at the heart of their purpose and the responsibilities of their directors.”
Douglas Lamont, CEO of innocent and Co-Chair of the BBA