Wake Up to Better Business

No more dreaming the world away.
No more hitting snooze.
We’re opening the eyes of MPs, policy-makers and business leaders. So they can witness the importance of amending Section 172 of the Companies Act. All ahead of the next general election.

We’re not here to end profit.
We’re here to make profit without ending our world.

The numbers are in: almost all UK voters are behind a proposed change to the law that would see businesses put people and the planet alongside profit when making boardroom decisions.

Read The Better Business Times >

This year we’re opening the eyes of MPs, policy-makers, business leaders and the public with a two-week campaign — Wake Up to Better Business.

Find out more >

We now have over 2,000 businesses backing the Better Business Act. These businesses are helping us call on the Government to amend Section 172 of the UK Companies Act, to ensure that the interests of people and planet are aligned with profits.

Our supporters >

Recent research demonstrates UK public support of businesses having additional responsibilities to people and the planet alongside profit.

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Get Involved

To help make the campaign a success, we’re encouraging all coalition members to take action. We’ve put together this toolkit as a guide to help shape all communications across the ‘Wake Up to Better Business’ campaign.

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We know this small change in the law can make a big change in the world. That’s why we’re urging you to call on your MP to support this change and help create a fairer, greener future for everybody.

Access the MP hosting toolkit >

Coalition supporters

About us

The story

Change the UK law to ensure every company in the UK aligns their interests with those of wider society and the environment.

The act

Our objective is to see these four principles reflected in an amended Section 172 of the Companies Act.

Your role

Together, we will ask for the government’s leadership to help deliver this new contract between business and society.