The world needs business at its best
Meet our supporters

“We need to set minimum expectations about how businesses will contribute to society and ensure it has a positive environmental and social impact… that’s why I back this bill”
Paul Polman, Co-founder and Co-Chair, IMAGINE and former CEO of Unilever

“I believe that every business should not just be about profit but also about purpose and operate in a way that isn’t detrimental but instead benefits society and the environment.”
Wai Foong Ng, Founder and CEO of Matchable

“Through the Better Business Act campaign, we are aiming to change UK law to make sure every single company in the UK, whether big or small, puts balancing people, profit and planet at the heart of their purpose and the responsibilities of their directors.”
Douglas Lamont, CEO of innocent drinks and Co-Chair of the BBA

The Better Business Act Coalition
We are bringing together a broad and growing coalition of leaders from across all sectors and all regions of the UK.
Together, we will ask for the government’s leadership to help deliver this new contract between business and society.