What the public think

While we know that the challenges we face – the climate emergency and social injustice – are growing in urgency, we also know that these issues have aligned public opinion behind the change we seek. In May 2020 , B Lab UK commissioned a poll with over 2,000 adults which showed that the vast majority of the UK public believe that business can and should be a force for good.

• 72% of the UK public believe business should have a legal responsibility to people and the planet, alongside maximising profit 
• 76% of the UK public think business should have a legal responsibility to protect the natural environment 
• 76% of the UK public believe capitalism either isn’t working properly or is harmful. This is a 10% increase since 2017, indicating the high speed at which citizens make up their minds about the need for change. 

Younger generations and women are the least supportive of the status quo of our economic system, but ‘fixing’ capitalism is a consensus position across all demographics and political affiliations. 

To download the complete summary of findings, click here.